Connecting your channels

Loop reaches people over four channels — Email, Voice, Instagram, and WhatsApp. You manage all of them from Settings → Channels: Email is a one-click inbox provision, Voice and WhatsApp are already managed by Loop and just need to stay switched on, and Instagram connects through your Topmate account and also shows up under Automations.

Where do I connect a channel?

Go to Settings and open the Channels tab. Each channel appears as a row with its current state and the action available for it:

• Connected as <address> — a self-serve channel you've connected, showing the inbox address or handle people will see.
• Managed by Loop — a channel Loop already operates for you; there's nothing to set up.
• Not connected — a self-serve channel with a Connect button.
• Disconnected — a managed channel you turned off, with a Turn on button to bring it back.

How do I connect Email?

In Settings → Channels, find the Email row and click Connect. Loop provisions an inbox for you automatically — no separate mailbox setup is required. Once it's done, the row updates to Connected as followed by the inbox address, so you can confirm exactly what people will see when Loop emails them on your behalf.

How do I connect Voice?

Voice is provisioned by Loop from the start, so there's no separate connect step. The Voice row shows Managed by Loop — used automatically in your loops. If you'd rather Loop not call on your behalf, you can disconnect it the same way as WhatsApp — see below.

How do I connect Instagram?

Instagram connects through your Topmate account rather than a separate Loop login. In Settings → Channels, click Connect on the Instagram row:

1. Loop checks whether Instagram is already connected on your Topmate account. If it is, the connection reflects into Loop right away and the row flips to Connected as @yourhandle.
2. If it isn't connected yet, Loop opens Topmate in a new tab so you can finish connecting there. Once that's done, come back to Loop and click Connect again to pull the connection in.

Instagram is also first-class in the Automations section (in the sidebar, below Loops) — the same underlying connection powers both your automation rules and any Instagram conversations your loops start. You don't need to connect it twice; connecting from either surface reflects everywhere.

How do I connect WhatsApp?

Like Voice, WhatsApp is managed by Loop from a shared number, so there's no per-creator setup. The WhatsApp row shows Managed by Loop — used automatically in your loops as soon as it's available on your account.

How do I disconnect a channel safely?

For Voice and WhatsApp (the Loop-managed channels), click Disconnect next to the Managed by Loop pill on that row. Loop stops using that channel across every loop immediately, including any loop already running — nothing more goes out on it until you turn it back on. The row switches to Disconnected with a Turn on button whenever you want the channel back.

Email and Instagram don't have a disconnect action in Settings → Channels today — Instagram's connection state is managed through your Topmate account, and Email is tied to the inbox Loop provisioned for you.

What does "Connected as" actually show me?

For Email, it's the inbox address Loop sends from. For Instagram, it's your real handle (for example @yourstudio), pulled from the same connection your Automations use — so what you see in Settings is exactly what people will see replying to your Loop.

Where do I check channel status if a loop isn't reaching someone?

Start at Settings → Channels to confirm the channel you're using is connected or managed (not disconnected). From there, open the specific conversation in Conversations to see which channel a message went out on, or check the loop itself under Loops to confirm which channels it's configured to use.