A quick note from Dharsan
Five things that'll save your first campaign
Hey — you're one of the first creators using Loop. Your campaigns are real, your leads are real, and we're still learning together. Below is what I've seen go right (and very wrong) in the first week of live launches.
Read this once. It takes 90 seconds and will save you a lot of pain.
01Your list matters more than your copy
One bad email costs you more than ten good ones.
Every send goes from your runyourloop.com inbox. When that inbox bounces, Gmail notices. And because we all share the same domain for now, it hurts everyone else on Loop too.
Before each launch:
- Strip placeholders like
test@andnoreply@, single-letter locals, and obvious typo domains (.con,gnail.com,gamil.com,mailinator.com). Loop checks these on import too, but a 30-second eyeball pass catches more. - Open the CSV in a spreadsheet and sort by domain. Anything that's not Gmail / Outlook / a real company deserves a second look.
- Aim for under 2% bounce rate. You can see yours under Dashboard → Deliverability.
- Don't upload a list someone gave you without spot-checking 20 rows first.
02Don't let the agent invent your offer
If you don't pin down the details, the agent will make them up.
I've watched Loop send a reminder for “your upcoming session on November 6” to a lead who'd never booked — and today is May 23. They were not pleased. The date validator that prevents this is shipping this week. Until then, pin things down yourself.
When you write an offer:
- Use real future dates — “December 15, 2026”, not “next month” or “soon”.
- State the price out loud. “$499” beats “starting from” beats silence.
- Note what's not included, so the agent doesn't invent bonuses you don't offer.
- Don't paste a template that mentions a past event — the agent treats every word as fact.
03Don't blast on day one
1,500 emails in 5 hours from a brand-new inbox = Gmail spam folder.
A real human sends 30–80 cold emails a day from one inbox. If yours sends 1,500 in an afternoon, Gmail quietly drops most of them in spam — you'll never see a bounce, just silence.
Suggested ramp for a new inbox:
| Week | Daily cap | Why |
|---|---|---|
| 1 | 30 / day | Look like a real person to Gmail |
| 2 | 80 / day | Scale up if your reply rate is ≥ 2% |
| 3 | 200 / day | You're building trust now |
| 4+ | 500–1,000 / day | Only if bounce rate stays under 2% |
- Reply fast to every real response — Gmail watches your engagement.
- Don't import 1,000 leads and hit launch on day one.
04Know when to step in
The agent's good at writing, not at reading the room. That's you.
The agent doesn't always stop when a lead asks it to. Auto opt-out is shipping this week — until then, peek at Dashboard → Conversations once a day and look for threads that feel off.
Take over and mark lost when you see:
- Words like “stop”, “remove”, or “unsubscribe”
- The lead pointing out the agent got something wrong
- The lead asking the same question twice without an answer
- More than 3 back-and-forths without progress
Open the thread, click Take over in the top-right, then reply by hand or click Mark lost.
05Watch reply rate, not volume
“I sent 1,673 emails” isn't a win. “12 meetings booked” is.
The number that matters is Reply Rate(real replies, excluding bounces). For context, here's what your peers are seeing:
| Reply rate | What it means |
|---|---|
| < 0.5% | The pitch isn't landing. Rewrite the first email. |
| 1–3% | Average for cold outreach — you're in the game. |
| 3–8% | Good match between your offer and your list. |
| > 8% | Warm list or sharp positioning. Pour fuel here. |
If reply rate is low and bounce rate is high, fix the list before you fix the copy.
What we're fixing for you
You shouldn't have to work around any of this for long. Here's what's landing soon:
- This week —auto opt-out on “remove me”, date validation on offers, no internal errors ever shown to a lead.
- Next week — automatic email validation at import, an hourly send cap, and a guard that refuses obviously junk sends.