# Teaching Loop about you: the Knowledge section

How Loop's Knowledge section works — organizing what Loop knows about you, your products, and your writing style so its replies sound right.

**Knowledge** is where you organize everything Loop draws on to write and reply as you: your profile facts, your products or offers, your writing style, and anything synced from Topmate. Add a document, note, or link to a group, and Loop uses it the next time it drafts a message in a loop that references that group.

## What is the Knowledge section for?

Open **Knowledge** from the sidebar and you'll see groups organized into a few sections:

- **About you** — a default, always-on group of facts and documents about you and your business. Loop treats this as background for every conversation.
- **Products** — one group per offer you sell. Each product group can hold its own **Offer** details (name, price, currency, booking URL, and a description of what's included) plus any documents specific to that product.
- **Writing styles** — named voice profiles (tone, DOs and DON'Ts) that shape how Loop phrases messages.
- **Sources** — a synced Topmate group, when connected, holding documents pulled in from your Topmate account.

Selecting a group on the left shows its documents on the right. The page explicitly notes that organizing knowledge here keeps it tidy — **which** of these groups a given loop actually draws on is set separately, when you build that loop.

## How do I add knowledge to a group?

Inside a group's detail view, use the three buttons above the document list:

1. **Upload document** — accepts PDF, Markdown, `.txt`, `.doc`, and `.docx` files.
2. **Add note** — give it a title (for example, "Refund policy") and paste the text Loop should know: FAQs, policies, offer details, anything written in your own words.
3. **Add link** — paste a URL and Loop reads the page and pulls in its content.

Each document shows a provenance badge so you can see where it came from:

- **From Topmate** — synced in from your Topmate account.
- **You edited** — content you wrote or changed yourself.
- **AI** — generated or summarized by Loop.

## How do I move a document between groups?

Every document row has a **Move to group** dropdown. Pick a different group and the document moves there immediately — useful when something lands in **About you** by default but really belongs under a specific product. You can move documents into **About you** or into any product group; writing styles and the synced Topmate group aren't valid move targets.

If a group's document list is empty, the page tells you what to do next: for **About you**, add documents from the knowledge base in **Settings**; for a product group, move a document in from elsewhere to teach Loop about that offering.

## How do I add a new product or writing style?

Use the **+** button next to **Products** or **Writing styles** in the left rail.

- **New product**: type a name and confirm, or paste a product URL instead — Loop reads the page and pulls the offer details in automatically.
- **New writing style**: give it a name, then open it to define how Loop should write.

## How does the Offer work for a product group?

Open a product group and you'll see an **Offer** card above its documents. Fill in:

- **Name** (for example, "Agent Cohort")
- **Price** and **Currency**
- **Booking URL** — where people go to book or buy
- A description of what's included and who it's for

Save it, and Loop has the specifics it needs when a conversation touches that product.

## How do I set Loop's writing style?

Open a writing style group and you'll find a generator plus two rule lists, **DO's** and **DON'Ts**:

1. Choose **Describe a voice** and write a short description (for example, "warm and encouraging, concise, never salesy, asks one specific question"), or choose **Paste a sample** and paste a few lines you've actually written — Loop works backward from the sample to a voice.
2. Click **Generate** to fill the DO's and DON'Ts lists. You can also start from one of the built-in templates, **Sharp & Direct** or **Warm & Human**, and tweak from there.
3. Edit any rule, add your own with the input at the bottom of each list, or remove ones that don't fit.
4. Click **Save style** when it looks right.

## How does Knowledge shape what Loop actually sends?

Knowledge itself is organizational — it's where facts, offers, and voice live. A loop then decides which of these groups it draws on when it writes to someone, so a single writing style or product offer can be reused across multiple loops without re-entering it each time. If a reply doesn't sound right, check the group it should be pulling from and confirm the content and style are up to date.

## Related

- Manage the loops that use this knowledge from **Loops** (/loops).
- Review connected accounts and general preferences in **Settings** (/settings).
- Track how conversations are going in **Conversations** (/conversations).