# Plans, credits and billing

How Loop's Free, Basic, Pro and Enterprise plans work, what credits pay for, and where to change your plan, add a promo code, or manage billing.

Loop runs on four plans — Free, Basic, Pro and Enterprise — each with its own monthly credit grant. Credits are what pay for outbound actions: email sends, voice call minutes, and AI writing. You manage your plan, credits, and payment details from **Settings** → **Billing**.

## What are the Loop plans?

**Free** keeps selling on Topmate free and gives you Loop credits to try the AI tools: Content Studio (up to 25 images or 2 videos) and one rule-based Instagram Auto DM workflow.

**Basic** is for automating Instagram and making your own creatives. On top of everything in Free, it adds email loops, a bigger Content Studio pool (up to 120 images or 12 cinematic videos), Funnels, unlimited rule-based Instagram Auto DM workflows, and Zoom Pro.

**Pro** is the plan where Loop runs the full conversation — first message to booked and paid. On top of everything in Basic, it adds Voice loops, agentic email and voice loops, agentic Instagram Auto DM, WhatsApp agentic loops, a larger Content Studio pool (up to 350 images or 35 cinematic videos), Memberships, and Community.

**Enterprise** is for creators who want us to run growth for them — on top of everything in Pro, it adds custom Loop credits and quotas, higher rate limits and priority runs, a dedicated sales team, managed performance marketing, a dedicated relationship manager, and a security review with SSO. Enterprise pricing is custom — reach out and we'll set it up with you.

Basic and Pro are billed monthly or annually (annual is 10 months' worth of the monthly price — two months free). Pricing is shown in your local currency where we support it, otherwise in USD.

## Is there a free trial?

Yes. New subscriptions to Basic or Pro start with a **14-day free trial** — your card is captured at checkout, and the first charge happens when the trial ends. If you're already on a paid plan and switch tiers, that's an in-place plan swap on your existing subscription, not a new trial.

## What do credits pay for?

Credits are billed per outbound action, not per plan feature:

- An email send costs 0.1 credit (0.2 when it's hyper-personalized).
- A voice call is billed by talk time — roughly 0.17 credit per second, discounted about 90% during our launch promo, which works out to around 5 credits for a typical 5-minute call.
- AI writing and research usage is metered in small fractions of a credit.
- Manual replies you send yourself from **Conversations** don't consume credits — only the outbound sends Loop handles for you do.

Your credit balance and usage for the current billing period are both shown on the **Billing** tab, along with when your credits reset (or your plan renews, if that's a different date).

## Where do I see or change my plan?

1. Go to **Settings** → **Billing**.
2. Your current plan, credit balance, and usage for the period are shown at the top.
3. Select **Change plan** to open the plan picker and switch tiers or billing period.
4. If you're moving to a new paid plan, this opens a hosted checkout tab. If you already have an active subscription, the switch happens in place — no new checkout, no new trial.

You can also cancel a paid plan from the plan picker, which downgrades you back to Free.

## Where do I manage my card and invoices?

From **Settings** → **Billing**, select **Manage billing** to open your billing portal — this is where you update your card, view invoices, and manage your subscription directly. It's only available once you have an active billing account; if you're on Free, subscribe to a paid plan first.

## Do I have a promo code?

Yes — the **Billing** tab has a **Have a promo code?** card. Enter your code and select **Apply**; if it's valid, your credits and plan details update automatically.

## What happens if I run low on credits?

When your balance runs low, the credit meter on the **Billing** tab (and elsewhere in Loop) flags a **Low balance** state so you can top up or upgrade before an outbound send fails partway through. If your plan has active-loop or monthly-people limits, those are shown alongside your credit usage on the same tab.

For anything billing-related that isn't covered here, reach out at [dharsan@topmate.io](mailto:dharsan@topmate.io).